The designer will () new concepts for the campaign.

• A. Create
• B. Generate
• C. Draft
• D. Copy

Answer: (A)

Choosing the right verb after will to express bringing new ideas into existence. The designer will create new concepts for the campaign. Create fits best because it clearly means to bring something into existence, aligning with developing original ideas for a campaign. Draft implies producing rough versions or outlines, which suggests an earlier stage rather than fully formed concepts. Generate can be used, but sounds more like producing in quantity or through a process, and copy means reproducing existing material, not developing something new. So, create is the most natural, direct choice for communicating the act of forming fresh concepts.